My name is Rafael Ornelas and I’m a cross-functional visual designer, team leader and strategist behind engaging user experiences with over 10 years experience.  I use a systems-level design thinking approach to translate business needs into outstanding customer focused solutions.


I have a proven track record working collaboratively with engineering and marketing teams to implement creative solutions affecting millions of users. I have driven the development and communication of creative guidances, design guidelines and best practices to guide creative execution for both large and small design teams. 

  • Art Direction

  • Concept & Strategy

  • Branding/ Identity

  • UI/UX design

  • Brand Standards

  • Digital & Social Media

  • Product design

  • User flows & Scenarios

  • Web/ Editorial design

  • 3D Modeling

  • Event & Exhibition

  • Packaging